SUTTON MASTERCARD® PREPAID TOOLKIT

Sightline® is committed to providing our Partners with guidance and resources to create assets that effectively represent your brand.

Section 1 CARD DESIGN
Section 1

CARD DESIGN

Designing your card art is a key opportunity to bring your brand to life and create a memorable experience for your customers. This section guides you through the options and best practices for an impactful and engaging card that resonates with your brand values and audience.

FRONT OF CARD
This is a fully customizable design to suit your brand. Begin by downloading the template below and incorporating your branded design.
DOWNLOAD TEMPLATE
PLASTIC CARD
154000_Card-Example-Mastercard
DESIGN BEST PRACTICES
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Choose an Appropriate Element Color

Your selected colorway should complement or contrast your overall card design while remaining distinct.
Choose an Appropriate Element Color
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Consider the Placement of Card Elements

When applying your design, be mindful of the chip and customer name placement.
Consider the Placement of Card Elements
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Less is More

The most successful cards are driven by a single pattern or art element that makes use of the limited space. Avoid explicitly gaming-related visuals: roulette wheels, slots, etc.
Less is More
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Don't Include Text

Aside from brand names in a logo, a successful card design should not include text.
Don't Include Text
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Don’t Manipulate Locked Layers

The locked layers of the template include important placeholders, die lines, etc. They should not be edited, modified, or omitted.
Don’t Manipulate Locked Layers
FILE REQUIREMENTS
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Package Print Files

When sending final files, please provide packaged artwork with fonts, linked images, and spot colors.
Package Print Files
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Provide Correct File Format

Final files should be in Adobe Illustrator format and include bleed (bleed should be 2.5mm).
Provide Correct File Format
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Use Printer Compatible Colors

Color values for vectors and images must be assigned CMYK or spot colors.
Use Printer Compatible Colors
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Call Out Any Print Treatments

Outline treatment options in your final file (Example: foils, embossing, etc.).
Call Out Any Print Treatments
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Don’t Use Rich Black

Assign back text and graphics as 100% K and not rich black.

Don’t Use Rich Black
BACK OF CARD
This is set by Sightline and approved by the bank/network. The customer support line and portal URL will be updated to match your program.
175600_BOC-Sutton-MC
Section 2

CARD CARRIER

This carrier is designed by Sightline and approved by the operators and banks before going into production. This is a templated design, but will incorporate the operator’s brand and program customer support number/cardholder portal url.

STANDARD CARD CARRIER
175600_Carrier-Sutton-MC-Mockup
VIEW EXAMPLE
Section 3

LOGOS

DOWNLOAD LOGOS

PLAY+ LOGO

 

The primary Play+ logo should be used whenever possible. (1/2)

 

Dark logos are acceptable to use on light backgrounds (1/3) and light logos are acceptable to use on dark backgrounds. (2/4)

 

For one-color applications, only use the monochrome versions of the logo. Brand colors are preferred for backgrounds. (3/4)

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CLEAR SPACE

 

The space around the logo should provide enough room for the logo to not feel crowded. Spacing guide for the Play+ logo can be measured by the size of the icon in relevance to the scale of the logo application. (5)

 

 

MINIMUM SIZE


The space around the logo should provide enough room for the logo to not feel crowded. Spacing guide for the Play+ logo can be measured by the size of the icon in relevance to the scale of the logo application. (5)

161150_Play-Logo-Guide-Clear
161150_Play-Logo-Guide-Size
Section 4

EMAILS

Email communication is an essential touchpoint that allows you to stay connected with your patrons at key moments in their journey. Sightline sends emails to Play+ patrons, including welcome emails, account notifications, and incentives.

SIGHTLINE SENT EMAILS

 

Examples sent from updates@playplusgo.com. For more information on emails, please reach out to your Sightline contact. 

Welcome Email
This email is sent to the patron shortly after enrollment. It confirms their enrollment with a welcome message, informs them how to access and register with the cardholder portal, and reinforces the benefits of the card.

Email-1

Failed Funding Email Example

Drawing Promotion Emails
This is a series of emails that informs patrons of upcoming drawing promotions and allowing them to opt-in to participate. After opting in, patrons will receive entry updates and notification of the results at the conclusion of the drawing promotion.

Email-2

Drawing Promotion Email Example

Failed Funding Email
This email is sent to the patrons that experience an error during funding. It confirms their account information and allows them to use or add another funding method.

Email-3

Failed Funding Email Example

Section 5

BANK STATEMENTS

These statements are required by the bank to appear anytime the Card Program is identified or displayed in any form of communication.

ISSUING STATEMENT
An issuing statement is required to appear anytime the Card Program is identified or displayed in any form of communication. This communication must appear somewhere on that communication — commonly at the bottom.

See issuing statement below:
This card is issued by Sutton Bank, Member FDIC, pursuant to a license from Mastercard®. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. Play+ Cards are issued by Sutton Bank, Member FDIC. Sightline Payments is a financial technology company, and not a bank. Funds held in your Play+ Cards are eligible for FDIC pass-through insurance up to the standard maximum deposit insurance amount of $250,000 per ownership category if Sutton Bank fails. Certain conditions must be met for pass through insurance to apply.
Section 6

MARKETING

VALUE PROPS & MESSAGING EXAMPLES

Fast
Say goodbye to waiting times. With Play+, your funds are available for deposit or withdraw incredibly fast. Which gives you quick access to spend your winnings.

 

Secure
FDIC protected Play+ accounts provide peace of mind with ZERO liability for unauthorized purchases and 24/7 monitoring.

 

Insights
Manage your gaming budget effortlessly with Play+. View spending limits and keep track of your transactions with ease.

WHERE TO ADVERTISE

Program App/Website
Home Screen
Program Enrollment Flow
Deposit Pay Stack Screen
Withdraw Screen
Promotions Screen

 

Patron Communications
Email
Direct Mail
Push Notifications
Social Media

Ad-1

Home Screen Banner Example

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Pop-Up Banner Example

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Landing Page Example